Friday, 11 April 2014
Thursday, 10 April 2014
Wednesday, 9 April 2014
Tuesday, 8 April 2014
Q3
What kind of media institution might distribute your product and why?
Distribution, To distribute my magazine I would require a media institution that has the ability to for production, marketing, distribution and publishing. There are numerous institutions that could possibly distribute my magazine but ideally I would require one that has knowledge and recourse's to promote a rock magazine. The institution that would have been ideal to distribute my magazine was Bauer Media Group. Bauer is a very large and privately owned publishing group. Publishing over 300 magazines in 15 plus countries. With such an extensive and large potential to create an audience I feel as though they could benefit my magazine greatly. Bauer is the same company that distribute Kerrang, considering Kerrang was such a large influence, to be published by the same company would mean that my magazine could potentially become as big as Kerrang. They also however distribute Q another very popular magazine, this shows that they also range in genres as Q is pop whilst Kerrang is rock. I am very confident that they have the resources and media usage to distribute my magazine. Especially since there are no numerous ways to distribute the products like E-books for example as this would require magazine printing and would be easily accessed by the audience. The benefit of being distributed by Bauer would obviously be the instant recognition for been published by such a well established company.
However, as I am essentially competing against Kerrang I chose the International Publishing Company (IPC), IPC is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. Since IPC title sunder five magazine divisions: Connect, inspire, Ignite!, South bank and TX. In addition they also own Marketforce which is the UK's leading magazine distribution business. With incredibly popular digital magazines. It is clear how well traversed the institution is and how much knowledge and media experience they have i feel as though by having Militia as the one and only current music magazine not only will it gather a lot of attention due it been a rarity but it could also be seen as a rival towards Bauer's magazine Kerrang as both institutions are battling for UK's leading distributor. They also have the correct resources to digitally distribute my magazine through digitisation
Distribution, To distribute my magazine I would require a media institution that has the ability to for production, marketing, distribution and publishing. There are numerous institutions that could possibly distribute my magazine but ideally I would require one that has knowledge and recourse's to promote a rock magazine. The institution that would have been ideal to distribute my magazine was Bauer Media Group. Bauer is a very large and privately owned publishing group. Publishing over 300 magazines in 15 plus countries. With such an extensive and large potential to create an audience I feel as though they could benefit my magazine greatly. Bauer is the same company that distribute Kerrang, considering Kerrang was such a large influence, to be published by the same company would mean that my magazine could potentially become as big as Kerrang. They also however distribute Q another very popular magazine, this shows that they also range in genres as Q is pop whilst Kerrang is rock. I am very confident that they have the resources and media usage to distribute my magazine. Especially since there are no numerous ways to distribute the products like E-books for example as this would require magazine printing and would be easily accessed by the audience. The benefit of being distributed by Bauer would obviously be the instant recognition for been published by such a well established company.
However, as I am essentially competing against Kerrang I chose the International Publishing Company (IPC), IPC is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. Since IPC title sunder five magazine divisions: Connect, inspire, Ignite!, South bank and TX. In addition they also own Marketforce which is the UK's leading magazine distribution business. With incredibly popular digital magazines. It is clear how well traversed the institution is and how much knowledge and media experience they have i feel as though by having Militia as the one and only current music magazine not only will it gather a lot of attention due it been a rarity but it could also be seen as a rival towards Bauer's magazine Kerrang as both institutions are battling for UK's leading distributor. They also have the correct resources to digitally distribute my magazine through digitisation
Monday, 7 April 2014
Sunday, 6 April 2014
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