Sell lines are added in order to convince the costumer to purchase the magazine. The best way to do this is by using alliteration, unique and intriguing stories. Many magazines also a variety of fonts to make the text stand out, they also use colour and highlight to make the sell lines look more appealing.
It is sell lines that cause sales because that is there purpose. The sell line is usually the magazine's motto (if it has one) underneath the masthead (ex. "The Latest Entertainment News Now").
Sell lines can vary from short catchy phrases to quotes and slogans.
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